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Welcome to The Red Point Blog.

The blog is edited by Elodie Colin-Petit and brings together all of her publications on the themes of business long term development, through 5 main specialty areas :

-Marketing of content and influence, including lead generation through social media and physical networks;

-margin portfolio analysis and implemention of a pricing poly-strategy;

-digitalization and automation of the sales journey and customers’ experience;

-modeling of the company’s resources and value selling processes for the benefit of key account customers;

-Implementation of the Open Innovation process, involving the creation and commercialization of ranges of products and services tailored to customers’ needs and difficult to copy in the short term by competitors.