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Edited by Elodie Colin-Petit, interim executive, and co-founder at Garance International, the Red Point blog consolidates her insights and expertise in business strategy and commercial transformation. With over 15 years in international agriculture, bioeconomy, food and beverage, and packaging industries, Elodie has a unique perspective on creating value across the entire value chain—from raw material producers to FMCG end-consumers. She has consistently championed a value-driven approach within each company she has represented, helping to structure teams and processes around the concept of value creation.

Garance International, under Elodie’s leadership, is dedicated to supporting companies in their growth and international expansion. The group’s 2 specialized practices—Colin’s Consulting, Boost Business Partners—provide tailored services, from commercial strategy and excellence consulting, to outsourced international sales teams.

In 2016, Elodie advanced her business approach with a two-year master’s degree in strategy and international business development from ESSEC Business School, focusing on key account management restructuring, value creation, and industrial business development. Her career includes roles with industry leaders like Amcor and Invivo Group, as well as engagements with SMEs. She authored the thesis « How to Avoid the Price Trap in B2B Business » (ESSEC, 2018) under the supervision of Raffaele Muscetta, Chief Procurement Officer at Bombardier Transport.

Elodie also edits the international press review World Beer and Spirits, catering to a community of over 8,500 professionals, and is actively involved in various professional associations, including Club Essec Digital and the Customer Experience Professionals Association (CXPA).